Your mum probably taught you this: “Do unto others as you would have them do unto you.” (If not, have a chat to my mum, she’s fabulous and you’ll learn heaps. But I digress…)

Now, this ‘Golden Rule’ is great when you’re an aggro four-year-old, or a six-year-old who thinks pulling hair is appropriate behaviour. By adulthood, you’re supposed to have grown out of that behaviour … and you need to grow out of the Golden Rule.

Because when it comes to dealing with other people – in business, and in life – the Golden Rule is Bulls#!t. Trying to live by it will cost you enormously.

Watch this week’s episode about the alternative: as with most of The businessDEPOT Way, it boils down to understanding Context.