All businesses are after growth so why is ‘growth’ considered the most dangerous word in business? In the fourth episode of our new video series called “Blackboard Fridays” is where I will help you recognize what it is exactly you want from growth with a simple framework.
Growth may have different meanings depending on what your business goals are – long and short term. What do you want to grow in your business? – profit, revenue, people, products, etc. It is important to determine these things to avoid creating strategies that compete with each other. The challenge comes from ‘growth’ having so many meanings.