All businesses are after growth so why is ‘growth’ considered the most dangerous word in business? In the fourth episode of our new video series called “Blackboard Fridays” is where I will help you recognize what it is exactly you want from growth with a simple framework.

Growth may have different meanings depending on what your business goals are – long and short term. What do you want to grow in your business? – profit, revenue, people, products, etc. It is important to determine these things to avoid creating strategies that compete with each other. The challenge comes from ‘growth’ having so many meanings.

Watch the video below and discover what growth means for your business