After many years of hoping, much hard work, and plenty of due diligence, the time has arrived – you have the opportunity to sell your business and realise all of that value from years of hard work.

If the number (and conditions) are right, that’s all that matters right? Alas, of course not! And here’s something that many business owners don’t fully appreciate – there can actually be quite a different value (and therefore end sale price) depending on whether you are selling your Company or your Business.

Huh? What’s the difference you ask – my company is my business, isn’t it?

As John Knight explains in this week’s episode, when you go to sell you may be selling the company (entity) or you may be selling the business … and there are key differences that it’s important you understand, even if a sale is in your distant future.