You know the cliche: The only thing in business that won’t change is the fact that everything will change. So have you ever wondered why some changes are easy … while for others, even making the decision to shift is so hard?

While executing change has its own challenges (as we discussed when we talked about why project management sucks, often it’s even earlier in the process that we hit the first roadblock.

And that’s the focus of this week’s episode, which you can watch here. With some obvious examples like quitting smoking and exercising more, it becomes clear that “Awareness” a change needs to happen is never sufficient for the strange, emotional creatures that we all are.

Which of your best ideas is stalling because they lack the emotional punch to move further through this process?