Most professional services or other business-to-business (B2B) companies are ‘lumpy’ – some months are super busy and revenue is high; but often the next month is quieter and your team fail to meet their targets.

Whether this is seasonal (accountants are busy in tax planning season), cyclical (architects are a lead indicator of the construction market’s health), or just the nature of your business (clients call lawyers when they need them, or shortly thereafter), you know there has to be a better way.

Every business has the potential to be a subscription business, in one form or another. Maybe for you this is ‘just’ an additional product you can provide to your clients, or a new segment of the market? Perhaps you want to tear down the entirety of your existing, lumpy, unpredictable business and replace it with a steady stream of work and revenue where the only lumps are profitable cream on top?

Either is an exciting opportunity for you. Today’s video starts the conversation about how you can build a B2B Subscription Business. If you want to advance the conversation, let’s chat.


Originally authored by Jacob Aldridge.