A few months ago, when we talked about your Brand Promise, I introduced you to ‘Entrepreneur Ed’ – my ideal business owner client.

Today we go deeper … delving into the murky and cluttered world ‘Inside Ed’s Head’. Because Ed’s head probably feels a lot like your mind – much stuff, many yelling, and in need of a good flamethrower to clear things out.

Well that flamethrower is what I call the Layers of Context. In 3 minutes of this week’s episode, I’m going to ask you to score yourself really quickly against the 11 decision-making filters that most impact business.

And using the Context framework with your personal results, this will immediately tell you what your #1 priority in business needs to be.

As they say in the clickbait classics, “The Answer May Surprise You” so tune in and learn from this week’s Blackboard Fridays episode.


Originally authored by Jacob Aldridge.