As an entrepreneurial business owner, you know that to grow your business you need to grow your team. Only when they are empowered to step up and take over will you be free to step up and take your business (and your life) to where you want it to be. So how do you do that?

In part one of this topic, we walk through a simple framework that maps the employee journey – from hopeful new team members to empowered individuals.

I recommend Dan Pink’s RSA Animate talk Drive as an excellent overview of what really drives individuals – Autonomy, Mastery, and Purpose.

But how do you take that concept, and turn it to practical steps in your business? Doing so requires an understanding of the conflicting, competing desires that motivate or dishearten us as human beings.

Once you understand those 6 conflicting desires, you will be perfectly placed to watch part two where we discuss the specific strategies you can execute to deliver these to every one of your team members.