Are we in a Recession yet? After all, there’s plenty of good forecasters who are saying 2019 is the year.
Personally, I don’t buy into all the doom and gloom – there are also plenty of forecasters who have predicted 7 of the last 2 recessions! I’m much more practical – if there’s a small risk of a big economic downturn, what’s the simple thing I can do to make sure my business and I are ready to respond?
Sound helpful for you? Then watch this week’s episode where I walk through 5 of the most common mistakes founders and CEOs make with their business in a recession.
It turns out the natural reaction, driven by fear, causes an awful lot of the actual problems. Do the opposite (more or less, there’s nuance in the video) and you’ll be much better off.
Incidentally, most of these mistakes have corollaries in economic good times – that’s the time when fear shows up looking like greed, and businesses grow on a foundation of fragility and failure.