The thing with recessions is that we go from The Great Gatsby to The Big Short in a very short space of time. So quickly that most business owners are caught by surprise, one moment they’re king of the world and the next … well, enough movie metaphors, we all know what happened to Leo at the end of Titanic.

Here’s an interesting fact for my Australian viewers – unless you’ve been in business for almost 30 years, you haven’t been a CEO during a recession. And if your accountant, lawyer, or business coach has only ever worked in Australia, then they need to be older than 50 to have helped clients like you to deal with this sudden turn of events.

I lived and worked coaching businesses in the UK during the Global Financial Crisis, so I speak from experience – and most of that experience is about the importance of looking ahead in the *economic cycle*, just like your business lifecycle.

Right now – we’re almost certainly NOT in the midst of a recession. We do know, however, that another one is inevitable.

If you want to look ahead, rather than behind, this week’s episode is a must. By the end you will:

  • Understand the 3 different types of recession
  • Have an immediate and direct answer for “Will we have another GFC soon?
  • Begin to take control of your own economic forecasting, to help see the iceberg on the horizon or the gunman by the pool.

Wow, Leo dies a lot, doesn’t he? Watch the video here to make sure your business doesn’t do the same.


Originally authored by Jacob Aldridge.