Owner and Principal Dentist Mark Calvert took over New Farm Dental Studio in 2014 and has carved out a niche, creating a dental practice that provides patient care like no other. He approached businessDEPOT because he wanted to ramp up his marketing efforts in an extremely competitive market.

marketing strategy
We began with a strategy session where we jumped deep into the key elements of their marketing strategy, including:

• Target market + buyer personas
• Unique Selling Proposition [USP]
• Marketing channels required to attract their ideal persona
• Strategies for lead generation, nurturing and conversion
• Annual marketing goals
• Systems, roles and responsibilities

Following this session, we provided New Farm Dental Studio with a marketing plan that would guide our marketing efforts moving forward providing clarity and focus. 

brand identity + brand strategy

When discussing a brand refresh, we were given a very specific request; to not refer to ‘smiles’ in the messaging or visual brand elements – something a lot of other dental practices do!

The dental studio is located in the suburb of New Farm which is home to Brisbane’s most impressive collection of art deco buildings so we took inspiration from the 1920’s and kept the concept light, fresh and crisp.

We chose to retain some elements of the original logo including the mint colour and upper case but added a gold accent and geometric element to create an elegant and professional brand that brings fresh recognition while maintaining a visual connection to how the brand identity was seen before.

brand implementation + rollout

To make sure the new brand delivers and stays consistent, we supported the roll-out of the new brand identity by providing:

• Copywriting for internal and external communications
• Design of corporate stationery including business cards, letterhead
• Design of new wayfinding signage

website design + development

The team at New Farm Dental Studio approached businessDEPOT Marketing to build them a website that incorporated their new brand identity and a more efficient booking system. They wanted a website that showcased their new brand, expertise and credibility. Their objective was to emphasise their unique approach to patient care.

monthly marketing support

After the launch of the new brand and website, New Farm Dental Studio engaged businessDEPOT Marketing on an ongoing basis for monthly marketing support under our retainer service. 

To help build credibility for the brand and the team’s expertise, we produce content assets. These content assets are integral to the ongoing attraction and nurturing of the New Farm Dental Studio audience.

social media marketing

We navigate the brand through the noisy buzz of social media by managing their online communities and we engage their audience through posting content, liking posts, commenting and responding.

email marketing

After setting up their email marketing platform and email templates, we build and send regular emails to their marketing database with educational content for both leads and existing patients. This content is designed to nurture their contacts to the point of conversion.

content marketing

We take on the creation of content assets and manage the publication and distribution of content through their various online channels. 

video content

Working with the dentists and hygienists at New Farm Dental Studio, we scripted, shot, edited and published educational video content targeted at patients with the aim of educating and sharing the New Farm Dental Studio teams’ expertise. This brought more of a human and authentic feel to their content assets.

patient feedback

In this highly regulated industry, it can be hard to ask for patient feedback and then, know what to do with it! We helped New Farm Dental Studio develop systems and processes to capture then use patient feedback to boost their credibility.