No two people see the world the same way. In business, this creates some wild and confusing situations – have you ever given instructions to a team member, only for them to do the complete opposite to what you asked?

Every business owner needs to learn a few vital communication skills, and for me this is one of the most important: it’s appreciating the Filters that impact how we, and everybody else, see the world.

The measure of your communication is not what you say, but rather what the other person hears. So if they’re not hearing what you’re saying … then the responsibility is entirely on you to understand their Filters and communicate better.

start by watching this week’s episode here, and thinking about how these 4 Filters apply to how you see the world.