The word entrepreneur has so many subjective connotations that many entrepreneurial people simply don’t identify themselves as entrepreneurs. But from farmers to accountants, beauty salon owners to self-employed electricians, these everyday business owners are the entrepreneurial backbone that drive economies. But how do these everyday entrepreneurs go “next level”? In this talk, Peta Ellis and Aaron Birkby will reframe the meaning of entrepreneurship, and share techniques and routines for taking yourself and your business to the next level.