Good reporting isn’t just about keeping score. It’s about using your numbers to make better decisions. 

Many real estate businesses often look at their numbers once a year and only then realise what worked and what didn’t. 

From my experience, the most successful agencies do things differently. They review their numbers monthly, quarterly or at least twice a year to understand how their business is really performing and where there’s room to improve. 

So, what should you be tracking to drive better performance? Watch below or if reading is more your thing, keep scrolling. 

 

 

overall profit 

 

Start by looking at your profit as a percentage of revenue. 

It’s one of the simplest ways to see how your agency stacks up against others in the industry. Whether you’re performing above average or have room to improve. This ratio gives you a clear view of your overall financial health. 

 

profit by division 

 

Next, break things down by division. This could include residential sales, property management, and any other services you offer. 

By seeing how each division is performing, you can then focus on the areas that drive profit and spot those that might need attention. That’s how you can then improve results across the entire business. 

 

profitability per agent 

 

Within your sales division, take a closer look at each agent’s profit, not just the total revenue.  

Yes, a high-performing agent can bring in a large amount of income, but your margins could suffer if they’re on a high commission split. Understanding this balance helps you make smarter decisions around cost structures and team performance. 

 

rent roll equity 

 

If you have a rent roll, keep an eye on its equity value. It’s easy to assume your rent roll is stable, but its value can grow or shrink over time depending on sales, management losses or portfolio changes.  

Regular reporting helps you track your rent roll’s current performance and get a clear picture on whether it’s growing. This insight lets you plan accordingly.  

 

cashflow + liquidity 

 

Finally, check that your profit is turning into cash. 

Knowing your cash position is crucial. You’ll want to consider your upcoming liabilities like BAS lodgments, super payments to staff and tax returns, and make sure you’ve got enough liquidity to keep things running smoothly. Strong cashflow gives you the flexibility and confidence to make business decisions without unnecessary stress.  

Here’s a handy tool we like to use to help business owners and managers understand how much cash is in the bank and readily available. 

 

turning insight into action 

 

The goal of reporting isn’t to add more paperwork… it’s to give you the clarity and insight to make better decisions. 

Our Real Estate Accounting team help agencies set up reports that go beyond compliance, reports that show where you’re performing well, where to focus next, and how to turn numbers into results. 

If you’d like to build reporting that drives real performance, reach out to myself and the team at businessDEPOT on 1300 BDEPOT.

 

want more real estate insights?

Sing up to our mailing list below!