Your ‘fair share’ of sales is probably around 30%. In other words, even a mediocre salesperson would be expected to win 1 out of every 3 engaged prospects they present to (and as we discussed in Blackboard Fridays Episode 11 , on average it takes 3 leads to create each one of those engaged prospects).

What if instead of 1 in 3, you could win 2 out of every 3 sales? What impact would that have on your business?

I’ll tell you – it would either mean a lot more revenue, or a lot more time since you wouldn’t have to have so many sales meetings…or both!

More money and more time? This week’s episode sounds like the holy grail, so what are we discussing?

Let me introduce the Gratitude Sales Model, the framework I use to win far more than my fair share of sales. This is not about scripting, or handling objections, this is having a consistent approach to your sales meetings that takes your client on the energetic journey through which they make a buying decision.

It starts with your energy – coming from a place of Gratitude – and by the time you’ve said ‘Thank You’ three times you will have moved through the six conversations necessary to convert.

It takes just 5 minutes to learn, and a lifetime of application to master…


Originally authored by Jacob Aldridge.