Crafting Your Marketing Offer

[ Blackboard Fridays Ep. 96 ]
by Jacob Aldridge Published

Way back in the halcyon days of 2016, #BlackboardFridays was the brainchild of Tys Cobb (Director of businessDEPOT Marketing). You've seen him 'Behind the Scenes' in episode 39 and now it's time to shine the spotlight onto him directly.

Most Marketing Campaigns Fail - they don't realise a return on the investment the small business makes, especially when accounting for time as well as money. As Tys explains, it's actually a fact that most SME Marketing offers are lazy and poorly thought out.

So how can you be the exception? How can you create compelling reason for customers to choose you over your competitors, and change the dynamic so that 'price' is no longer the primary client criterion?

Here are the 7 Steps to Crafting a Compelling Marketing Offer - key questions you can ask yourself (and your team!) to prepare your marketing so instead of failure, it gifts you a steady stream of pre-qualified leads.

After all - two years later, you're still watching our videos and asking how you can work with businessDEPOT!


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays

Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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