Sometime after the ‘Greed is Good’ meltdown of the late 1980s, management theory finally realised that there’s more to life than money … and how relevant that is for business.

As business owners we make decisions based on gut feel, not perfect logic, and our team members stay because they’re happy as much as they stay for the paycheque. But increasingly, especially in Australia which hasn’t had a recession for 27 years, I’m seeing this “Culture eats Strategy for Breakfast” philosophy send companies in the wrong direction.

This is particularly true if you have ever run a Vision exercise for your business that was solely focused on the Cultural side – Mission, Values, Purpose, Intent and so on. This is just as one-sided as creating a business based on how much money you can make, and it’s just as unsustainable.

So in this week’s episode, which you can watch here, I give you permission to TALK ABOUT MONEY. To connect with your deepest, capitalistic dreams and to put up some dollar figures that help define where you want to go as a business, and with your personal life. Connected to the wealth quadrant episode, we also talk in both Income and Equity.

Business is never ‘just’ about the money; critically, it’s never ‘just’ about the Culture either. So whatever your Cultural Vision, use this week’s framework to ensure your Commercial Vision connects. Watch this.


Originally authored by Jacob Aldridge.