In another one of our awesome guest hosts, please allow me to welcome Greg Smith from Masters of Client Retention.

You are almost certainly aware (through research … or your own trial and error) that continuing to service your existing clients is far more profitable than constantly having to find new clients. But HOW do you do that?

Greg and his network have developed this 5 Step Client Retention process … and he’s quick to point out that it’s an ecosystem, not a linear process, with humans at the centre. The success of every business is your customers, so delight them … or your competitors soon will!

Enjoy some time with Greg – you can see in just a few minutes why he is so much fun to work with.


Originally authored by Jacob Aldridge.