If winning more work from your existing clients, or more referrals from your existing clients (two of the 5 Attractants) is a focus, then NPS is probably part of the answer.

In this week’s episode I talk about:

1. Why using NPS can increase your revenue

2. The 3 categories of clients you’ve created (with thanks to Customer Frame who recently did this for businessDEPOT), and

3. The incredibly simple way you can leverage this to generate more online reviews and higher search engine ranking, turning a small number of happy customers into a large number of new and profitable ones.

Definitely worth 5 minutes of your Friday morning. Watch it all here. 


Originally authored by Jacob Aldridge.