It’s said that a critic – especially one leaving a Google review – knows the price of everything and the value of nothing. Often the same applies to potential customers – those wavering over whether to buy from your business can learn your price, but can they feel your value?

Communicating your Price is easy – some common emotional blocks aside. Communicating your Value though – how well do you do that?

Welcome Brad Dean from businessDEPOT Advisory to dive into the heart of the valuable – and invaluable – conversation.

What is the difference between Price and Value? Why does it matter? And what are the benefits to your business when you’re clear about both?

Watch this week’s episode here.