It’s said that a critic – especially one leaving a Google review – knows the price of everything and the value of nothing. Often the same applies to potential customers – those wavering over whether to buy from your business can learn your price, but can they feel your value?

Communicating your Price is easy – some common emotional blocks aside. Communicating your Value though – how well do you do that?

Welcome Brad Dean from businessDEPOT Advisory to dive into the heart of the valuable – and invaluable – conversation.

What is the difference between Price and Value? Why does it matter? And what are the benefits to your business when you’re clear about both?

Watch this week’s episode here.


Originally authored by Jacob Aldridge.