Here’s a really practical exercise you can undertake, to help understand why your business may be struggling to stand out in the market.

It’s called a ‘Market Matrix – and it helps you visualise on one page where you sit beside (or stuck among) similar businesses.

First, take two characteristics that are important to your ideal clients – things like price. From here, create the four-quadrant matrix and begin your market research.

Ideally, you want to stand apart in a space all your own. So where in your market is that space?

Lastly, watch as we use the new business Real Reach as a case study to highlight how a gap in the market … doesn’t necessarily mean that there’s a market in the gap!

See the Market Matrix in application here.


Originally authored by Jacob Aldridge.