In last week’s episode, we explained the simple 5-step process to creating strategic referral channels.
It’s a simple approach … which doesn’t necessarily mean it’s easy. You have to hold yourself to the process … and you have to keep the other party interested in building relationships with you as well.
Even when there’s a great connection between two parties, I see this process go astray. And it’s because of old patterns, and one simple mistake that can easily be avoided.
If you’ve ever had a referral relationship peter out into nothing, you probably made this mistake.