Gentle patient care. It’s at the heart of everything Smile Design Dental does. They are dedicated to giving people the most positive experience they have ever had at the dentist. Their expertly trained team specialises in a wide range of general and preventive dental techniques including fillings, veneers, bridges and crowns, and injectable cosmetic procedures to help people feel like the best version of themselves.

brand identity development

Smile Design Dental approached businessDEPOT Marketing with a brand name, tag line, and bold ideas of how they wanted their brand to look and feel. What they wanted was something different from many of the other dental practices in the market.

After taking a brand design brief, our creative team got cracking on developing a number of brand identity concepts that would later form the brand style guide. 

Smile Design Dental wanted their brand to appeal to a younger consumer base and attract people seeking cosmetic dentistry in addition to everyday dental services. They gave us a very specific request; do not use a tooth in the logo… something a lot of other dental practices do. They wanted to draw inspiration from the identities of cosmetic brands to appeal to that younger/young professional female demographic.

website design + development

To bring this beautiful brand to the digital landscape, we designed and developed a website that amplified the Smile Design Dental brand, showcased their personality, and enabled online booking of services.