A business or a trade name does not give you legal rights to that name. If someone uses your business name for their business, you have limited rights to stop them.

Naming your business is usually your most important branding exercise. Before you commence trade, substantial effort and time is put into thinking up a suitable business name, something that gives your product/service the edge and a name that you are proud to be associated with. Your business name and identity is one of the most valuable assets so it is worth protecting. The same effort and value applies for your slogan, taglines and catchphrases developed in association with your brand.

There are four main reasons why you should trade mark. Watch this video and find out.

At businessDEPOT Legal, we can guide you through the trade mark registration frame work and provide a tailored approach to suit your trade mark protection needs. Whether it be from simple registration through to the strategic development of your brand portfolio nationally and internationally.

For personalised advice, please do not hesitate to get in contact the businessDEPOT Legal team at 3193 3075.

General Advice Disclaimer

Information provided on this website is general in nature and does not constitute financial or legal advice. Every effort has been made to ensure that the information provided is accurate, but information may become outdated as legislation and new government announcements are made. Individuals must not rely on this information to make a financial, investment or legal decision as it does not take into account their personal circumstance. Before making any decision, we recommend you consult a licensed adviser or legal practitioner to take into account your particular objectives, circumstances and individual needs.