What is your why?

[ PROJECT 'it' Step 2 - Why do you want 'it'? ]
by John Knight Published

This year we’ve been focussed on helping the entrepreneurial spirits break through their barriers to success and #MAKEITHAPPEN for their business - helping them achieve the active growth they desire or implement the change they need to take their business to the next level.

As a way to empower you to get out there and #MAKEITHAPPEN, we recently launched PROJECT ‘it’. In a series of 8 short videos we’ll take you through each step in the PROJECT ‘it’ cycle and share some tips, tools and resources to help make it happen for you and your business. Each step is all about your ‘it’…

Previously we introduced you to Step #1 – What is your ‘it’? This step was all about identifying what your ‘it’ actually is. [Check out Step #1 here].

Now, let’s take a look at Step #2 … Why do you want ‘it’?

Time for some internal reflection and a deep dive into your business before powering full steam ahead. 



Call it mission, call it purpose, call it whatever you like, but [just like Simon Sinek says], start with the why? What is the overall purpose of your business? Why do you and your team members come to work every day?  Why are you driven to achieve your broader business vision? Remind yourself of your why and make sure it is aligned with your ‘it’.


The culture of your business is an ever changing mesh of values, beliefs, behaviours and attitudes.  Reflect on your culture and think about whether it is a fit with the ‘it’ you are trying to make happen. Culture is being is discussed a lot in business but just make sure it is not confused with team engagement – they are linked but not the same.  Are your team engaged around your culture?  Will your team be engaged around your ‘it’. More on this when we share Step #3 – Are you ready for it?


When we talk about the values of a business at businessDEPOT we often prefer to simplify the discussion to simply focus on what is acceptable, and what isn’t acceptable within the office. Will you ‘it’ take the team away from the existing value statements?

#4 REFLECT ON YOUR S.C.A. [Sustainable Competitive Advantage]

Your sustainable competitive advantage [SCA] reflects the value proposition you provide to your customer that not only differentiates your from your competitors but also empowers the team internally.  Your SCA will usually be a long-term advantage and not be something that changes regularly.  If your ‘it’ doesn’t fit with you SCA then maybe it should be reconsidered.

This is only step 2 in the 8 step PROJECT ‘it’ cycle. All 8 steps are designed to help you break through those barriers to success and help your business reach its potential. The next step in the cycle is “Are you ready for ‘it’?” where we’ll explore the factors relevant to ensure you are change ready.

To stay in the loop and receive all the latest tips, tools and resources, simply subscribe at businessDEPOT.com.au/subscribe, and you’ll receive everything you need to #MAKEITHAPPEN within your business directly to your inbox. Of course we’re always happy to chat further so if you have any questions, feel free to call any of our friendly team members on 07 3193 3000.

John Knight
read more by John Knight

John uses his business improvement and strategic planning skills to help his clients improve their position and boost their profits. John helps his broad client base with his unique business improvement services, strategic planning skills and wealth of knowledge on compliance matters.

Further to his business improvement offering, John provides company and business valuations for various purposes including company purchase/ sale, entity reorganisation and matrimonial or dispute resolution.

John is an expert in all things real estate and has built a reputation in the industry for being far more than just an accountant. He also has an in depth knowledge of the Dental sector and works closely with dentists and dental practices to streamline their accounting processes.

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