From Loyalty to Liquidity: The Urban List Journey

[ Susannah George on DEPOTnext 14 June ]
by Tyson Cobb Published

Susannah George is a digital marketer, entrepreneur and CEO of The Urban List – Australia and New Zealand’s #1 local lifestyle guide.

From humble beginnings, the Urban List is now one of Australia and New Zealand’s fastest-growing, most influential lifestyle destinations. 

What are the greatest lessons learnt as Susannah went through her business venture? What decisions did she make that drove the company off course? and what helpful insights does she have about the next big thing in digital?

Find out more from the video below

Tys Cobb
read more by Tys Cobb

Tys is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.

He has spent the last 10 years in marketing and advertising helping implement marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in Inbound Methodologies and digital marketing in the B2B space.

As Head of Marketing at businessDEPOT, Tys develops annual marketing strategies, digital & content driven experiences for the business, increasing brand awareness, lead generation & conversion and client retention and advocacy. 

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