The Source of More Client Conversion

[ Blackboard Fridays Ep. 17 ]
by Jacob Aldridge Published

Let me tell you the story of Dan. Dan, and his wife Anne*, ran a building services company generating about $3 million in revenue each year. It wasn't more customers they were chasing - they just wanted a holiday.

But both they, and their sales team, were at capacity - it was next to impossible for them to step out of the business for anything more than a lunch break. So I worked with them on a project to source better clients.

In this week's Blackboard Fridays video, learn about the 3 ways we examined their client base to understand which source of new customers was most efficient, and how we changed their budget just a little to create the same amount of revenue in less time each week. I'll also share where Dan and Anne went on their holiday.

* Names changed so I can share their actual financial data

Watch the video below and learn more:

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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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