The Art of Paying Attention

[ It’s time to revive this dying art ]
by Tyson Cobb Published

Attention is a really fragile and very limited resource. On any given day we are given a bucket of attention to use and once we use that bucket up, that’s it! It cannot be stretched, it cannot be increased, it can only be used better.

The world that we live in contains way too much for us to focus on. A recent study out of Harvard revealed that 47% of our day we’re doing one thing and thinking about another. That’s nearly half the day we are not paying attention to the things that matter most or the task we are doing at that particular moment. We need to return our attention to the moments that really matter and to the things that really matter. 

As the co-Author of ‘One Moment Please: It’s Time to Pay Attention’ Martina Sheehan of Mind Gardener takes us through how ‘Attention’ has become one of the most threatened resources on the planet and how attention spans have shrunk, distractions are growing, and attention is being stolen from the things that matter most. It’s time to revive the dying art of paying attention. Check out Martina’s DEPOT[x] video below.

DEPOT[x] - Martina Sheehan [VIDEO]

Tyson Cobb
read more by Tyson Cobb

Tyson Cobb is a B2B marketer, inbound marketing specialist and content marketing enthusiast. He has spent over 10 years in marketing and advertising, and has worked across many facets of strategic marketing and brand strategies. He has had the privilege of working with many Australian companies across a variety of industries including financial, entertainment, property development, hospitality and professional services. Tys now specialises in Inbound Marketing methodologies and marketing strategy in the B2B space.

As Director of businessDEPOT Marketing, Tys and his team help small to medium businesses by taking on the stresses of marketing and help move their business from where it is now, to where it needs to be.

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