The Art of Paying Attention

[ It’s time to revive this dying art ]
by Tyson Cobb Published

Attention is a really fragile and very limited resource. On any given day we are given a bucket of attention to use and once we use that bucket up, that’s it! It cannot be stretched, it cannot be increased, it can only be used better.

The world that we live in contains way too much for us to focus on. A recent study out of Harvard revealed that 47% of our day we’re doing one thing and thinking about another. That’s nearly half the day we are not paying attention to the things that matter most or the task we are doing at that particular moment. We need to return our attention to the moments that really matter and to the things that really matter. 

As the co-Author of ‘One Moment Please: It’s Time to Pay Attention’ Martina Sheehan of Mind Gardener takes us through how ‘Attention’ has become one of the most threatened resources on the planet and how attention spans have shrunk, distractions are growing, and attention is being stolen from the things that matter most. It’s time to revive the dying art of paying attention. Check out Martina’s DEPOT[x] video below.

DEPOT[x] - Martina Sheehan [VIDEO]

Tys Cobb
read more by Tys Cobb

Tys is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.

He has spent the last 10 years in marketing and advertising helping implement marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in Inbound Methodologies and digital marketing in the B2B space.

As Head of Marketing at businessDEPOT, Tys develops annual marketing strategies, digital & content driven experiences for the business, increasing brand awareness, lead generation & conversion and client retention and advocacy. 

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