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Content originally featured on the Elite Agent website
Let me discuss with you the importance of standing out from the crowd to make sure your business is top of mind for the right reasons.
Almost anyone who has heard me talk at events over the years will know my favourite business book of all time is Purple Cow by Seth Godin. Yes, an accountant whose favourite book is marketing-related.
The basic theme of the book is be remarkable and be remembered, in the way that a purple cow would stand out in a field of brown cows.
If you have something about your business that makes you stand out from the crowd then you no longer need to spend your hard-earned cash on traditional marketing initiatives.
Do you have a purple cow? Do you have a competitive advantage? Do you even know what you do that customers put value on and is it different to the rest of your competitors?