Purple bricks and Purple Cows

[ Be a purple cow in a field of brown cows ]
by John Knight Published

Content originally featured on the Elite Agent website

Let me discuss with you the importance of standing out from the crowd to make sure your business is top of mind for the right reasons.

Almost anyone who has heard me talk at events over the years will know my favourite business book of all time is Purple Cow by Seth Godin. Yes, an accountant whose favourite book is marketing-related.

The basic theme of the book is be remarkable and be remembered, in the way that a purple cow would stand out in a field of brown cows.

If you have something about your business that makes you stand out from the crowd then you no longer need to spend your hard-earned cash on traditional marketing initiatives.

Do you have a purple cow? Do you have a competitive advantage? Do you even know what you do that customers put value on and is it different to the rest of your competitors?

John Knight
read more by John Knight

John uses his business improvement and strategic planning skills to help his clients improve their position and boost their profits. John helps his broad client base with his unique business improvement services, strategic planning skills and wealth of knowledge on compliance matters.

Further to his business improvement offering, John provides company and business valuations for various purposes including company purchase/ sale, entity reorganisation and matrimonial or dispute resolution.

John is an expert in all things real estate and has built a reputation in the industry for being far more than just an accountant. He also has an in depth knowledge of the Dental sector and works closely with dentists and dental practices to streamline their accounting processes.

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