How ‘Silo mentality’ holds back accounting firms

[ John Knight on Referral Partnerships ]
by Tyson Cobb Published

“If we're not solving all their problems with the experts that are the best people to solve the problem then we're letting them down. If we fumble our way through it and try to provide that service ourselves when we're not that expert, then we're letting them down.”

John Knight, our very own managing director, talks about how ‘Silo mentality’ holds back accounting firms.

John says that accountants should be establishing a network of other professionals that they know, like and trust, to take care of their clients’ non-accounting needs.

Read  more about how referral partnerships can take your business in a whole new level...

Originally featured on Accountants Daily

Tys Cobb
read more by Tys Cobb

Tys is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.

He has spent the last 10 years in marketing and advertising helping implement marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in Inbound Methodologies and digital marketing in the B2B space.

As Head of Marketing at businessDEPOT, Tys develops annual marketing strategies, digital & content driven experiences for the business, increasing brand awareness, lead generation & conversion and client retention and advocacy. 

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