Value bombs at DEPOT[x] 9 September

by Tyson Cobb Published

Wednesday 9

September 15

12:00 am


Level 1, 27 James Street

Fortitude Valley

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Last night was one for the history books! Our three gurus were dropping value bombs all over the place with great insight into three different topics. For those of you that were able to make it we hope you took away something that will help you #MAKEITHAPPEN in your business in 2015

A big thank you to our guest speakers for taking the time to share your expert insights in Online Reputations, Outsourcing and Idea Commercialisation. You can download a copy of their presentations below. Also, for those of you who wish to explore the tools and tips the gurus supplied last night, you can access some goodies by following these links:

Aimee Engelmann [Beepo]
107 sales and marketing tips

Kathy Wilson [Elite Reputations]
A FREE 3 Day Crash Course.. “Look great when someone googles you….”

Stay tuned and watch this space for the videos of each presentation coming soon.

As always we appreciate any feedback you may have on the event, whether it be on the speakers, topics, format, or even right down to the nibbles,  we would love to hear your thoughts. Click here to complete the quick 60 second survey.

Thank you again to our gurus! 


Barry Thomas - Cook Medical

Idea Commercialisation

Barry Thomas is Cook Medical Vice President, Director - Asia Pacific and Managing Director of Cook Australia. With more than two decades of international leadership and expertise in the pharmaceutical and medical device industries Barry currently spearheads the fastest growing region for Cook’s global business. Recognised as a valued commentator on Innovation, Research & Development and commercialisation, Barry has authored many articles and written patents that are currently in use at Cook today.

He sits on the Board of Directors for Ausbiotech and Research Australia, was invited to be a member of the Queensland Government Science and Innovation Advisory Council, and was named the 2013 Health and Pharmaceutical CEO of the Year and an Australian Export Hero in 2012.

Barry will take us through how having an innovative and ground-breaking idea is one thing; making it a commercially viable product is another. With so many different paths to market these days considering how you get there is just as important as what you are taking.


Kathy Wilson - Elite Reputations

So I Googled you…

Kathy Wilson is the founder of Elite Reputations, a boutique online reputation management company that specialises in ensuring their clients look as good online as they are offline. Digital reputation is an increasingly powerful business tool.

Kathy’s team of Australian and international experts each focus on their own specialist area; from LinkedIn and blogging, to style management, social media security and analysis. They co-ordinate and curate these elements to provide a powerful online presence that attracts clients, jobs and opportunities.

People google people. Before interviews…..before investor meetings….before dates… And what they find counts. In this presentation, Kathy will show you three simple things you can do that will clean up your digital reputation and help you master the reputation economy.


Aimee Engelmann - Beepo

Offshoring case studies - what Aussie SMEs are doing offshore and why

Aimee Engelmann is business leader who started from scratch operating her first business from her apartment with no capital, a credit card and one customer. Nine years later, Aimee is the CEO of Beepo and grew the business from 0 to 150 staff in its first year of operation. With a global team of outsourced professionals, Aimee helps business improve their productivity and business performance. Aimee is a Fellow of the Australian Marketing Institute, Certified Practising Marketer and regularly features as a speaker and spokesperson on outsourcing and offshoring. 

In this session, you’ll hear case studies of Australian businesses that are offshoring, learn why so many businesses fail when starting, and how to avoid the common mistakes. Discover how SMEs are reducing their employment costs by up to 80% without sacrificing quality. This is a real insight into the global outsourcing phenomenon.

Download a copy of the presentation slides
Tyson Cobb
read more by Tyson Cobb

Tyson Cobb is a B2B marketer, inbound marketing specialist and content marketing enthusiast. He has spent over 10 years in marketing and advertising, and has worked across many facets of strategic marketing and brand strategies. He has had the privilege of working with many Australian companies across a variety of industries including financial, entertainment, property development, hospitality and professional services. Tys now specialises in Inbound Marketing methodologies and marketing strategy in the B2B space.

As Director of businessDEPOT Marketing, Tys and his team help small to medium businesses by taking on the stresses of marketing and help move their business from where it is now, to where it needs to be.

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