Building an Audience Through Content Marketing

[ Create a content marketing strategy that grows subscribers, generates leads & builds your business ]
by John Knight Published

Josh is the founder and director of Stepps – Australia’s first digital marketing and content agency focused entirely on the real estate industry, launched in October 2014. Josh believes that small businesses should launch, not with a product-first mentality, but a content-first mission. This means that the initial days, months and perhaps years will be spent building a loyal audience. By focusing on building an audience first, and defining products and services second, an entrepreneur can change the rules of the game, and significantly increase the odds of success.

In this DEPOT[x] session, Josh shares his successes and failures from growing a startup, and 6 steps you can take to build your own content marketing strategy to ultimately grow your audience and your business.

Check out Josh’s presentation video , and you can also download a copy of his presentation slides below.

Download a copy of Josh's presentation slides here
John Knight
read more by John Knight

John uses his business improvement and strategic planning skills to help his clients improve their position and boost their profits. John helps his broad client base with his unique business improvement services, strategic planning skills and wealth of knowledge on compliance matters.

Further to his business improvement offering, John provides company and business valuations for various purposes including company purchase/ sale, entity reorganisation and matrimonial or dispute resolution.

John is an expert in all things real estate and has built a reputation in the industry for being far more than just an accountant. He also has an in depth knowledge of the Dental sector and works closely with dentists and dental practices to streamline their accounting processes.

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