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Josh is the founder and director of Stepps – Australia’s first digital marketing and content agency focused entirely on the real estate industry, launched in October 2014. Josh believes that small businesses should launch, not with a product-first mentality, but a content-first mission. This means that the initial days, months and perhaps years will be spent building a loyal audience. By focusing on building an audience first, and defining products and services second, an entrepreneur can change the rules of the game, and significantly increase the odds of success.
In this DEPOT[x] session, Josh shares his successes and failures from growing a startup, and 6 steps you can take to build your own content marketing strategy to ultimately grow your audience and your business.
Check out Josh’s presentation video , and you can also download a copy of his presentation slides below.Download a copy of Josh's presentation slides here