The Most Dangerous Word in Business

[ Blackboard Fridays - Episode 4 ]
by Jacob Aldridge Published

All businesses are after growth so why is ‘growth’ considered the most dangerous word in business? In the fourth episode of our new video series called “Blackboard Fridays” is where I will help you recognize what it is exactly you want from growth with a simple framework.

Growth may have different meanings depending on what your business goals are – long and short term. What do you want to grow in your business? – profit, revenue, people, products, etc. It is important to determine these things to avoid creating strategies that compete with each other. The challenge comes from ‘growth’ having so many meanings.

Watch the video below and discover what growth means for your business


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays 
Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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