When to Raise Prices, or ‘The Perfect Number of Beers’

[ Blackboard Fridays Ep. 85 ]
by Jacob Aldridge Published

It's hard to know which I love more - money or beer? 

So it was inevitable that I would combine these two great passions in a tale about raising your prices, and as a result dramatically improving your profit and cash flow.

Chances are, your prices are too low. You - and your team - are worth more than your clients are paying you. Am I wrong?

So what's holding you back from charging more? This week, I will walk you through the specific experience that 5 different clients of mine have had with raising their prices - all successfully, sometimes surprisingly so. I'll even share the process I recommend that has clients saying "Thank You" when you increase your fees.

And what does that have to do with the perfect number of beers at a party? You'll have to watch this week's episode here to find out.


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays


You're invited to the fourth instalment of businessDEPOT Live on 8th August. For more details and to register, click here.

Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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