Start Winning Clients 4 At A Time

[ Blackboard Fridays Ep. 82 ]
by Jacob Aldridge Published

My ideal client is a founder with a team of 12 or more, and I also have the privilege to work with and speak to a lot of much smaller companies, including many other consultants and solopreneurs. Across all of these business sizes, I often see the same mistake in sales: The curse of 'One at a Time'.

Stop me if this sounds familiar. You're doing OK, definitely some spare capacity, so you focus your sales (and maybe even your marketing) on finding 'one more client'. Just one more - after all, aren't businesses built one client at a time?

No. No they are not. If you're chasing your clients one at a time, then you're setting your business up for slow, painful, incremental-at-best, growth. You need to think bigger, and build your marketing and sales system accordingly.

So what's the magic number? And which other areas of your business (hint: referral channels and recruitment) does this curse afflict?

Watch this week's episode here. (And then watch others from our past 80 episodes! Blackboard Fridays episodes are also best consumed more than one at a time...)

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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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