How to Create More Online Review for your Business

[ Blackboard Fridays Ep. 79 ]
by Jacob Aldridge Published

I've got a question for you, Blackboarders: On a Scale of 1 to 10, how likely are you to recommend the incredibly awesome Blackboard Fridays to a friend or colleague?

Now, you're free to answer (hint: the correct answer is 10) but I'm not actually asking the question - instead this week I'm talking about *that* question, which may sound familiar. It's the key question in what's known as the 'Net Promoter Score' (NPS), an excellent way to distill feedback from your clients into meaningful data.

If winning more work from your existing clients, or more referrals from your existing clients (two of the 5 Attractants) is a focus, then NPS is probably part of the answer.

In this week's episode I talk about:

1. Why using NPS can increase your revenue

2. The 3 categories of clients you've created (with thanks to Customer Frame who recently did this for businessDEPOT), and

3. The incredibly simple way you can leverage this to generate more online reviews and higher search-engine ranking, turning a small number of happy customers into a large number of new and profitable ones.

Definitely worth 5 minutes of your Friday morning. Watch it all here. 

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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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