What is your commercial vision?

[ Blackboard Fridays Ep. 78 ]
by Jacob Aldridge Published

Sometime after the 'Greed is Good' meltdown of the late 1980s, management theory finally realised that there's more to life than money ... and how relevant that is for business.

As business owners we make decisions based on gut feel, not perfect logic, and our team members stay because they're happy as much as they stay for the paycheque. But increasingly, especially in Australia which hasn't had a recession for 27 years, I'm seeing this "Culture eats Strategy for Breakfast" philosophy send companies in the wrong direction.

This is particularly true if you have ever run a Vision exercise for your business that was solely focused on the Cultural side - Mission, Values, Purpose, Intent and so on. This is just as one-sided as creating a business based on how much money you can make, and it's just as unsustainable.

So in this week's episode, which you can watch here, I give you permission to TALK ABOUT MONEY. To connect with your deepest, capitalistic dreams and to put up some dollar figures that help define where you want to go as a business, and with your personal life. Connected to the  Wealth Quadrant episode, we also talk in both Income and Equity.

Business is never 'just' about the money; critically, it's never 'just' about the Culture either. So whatever your Cultural Vision, use this week's framework to ensure your Commercial Vision connects. Watch this.


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays

Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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