Leveraging Your Brand Archetype

[ Blackboard Fridays Ep. 73 ]
by Jacob Aldridge Published

Last week, I introduced you to the concept of Brand Archetypes, and encouraged you to do the free online Brand Archetype Indicator to learn what yours may be. There's still time to catch up!

I promised that this tool would be practical, and so in this week's follow-up episode, I'm talking about how you can leverage your Brand Archetype knowledge in a number of ways across your business to increase sales and profitability.

This is a strategic project my clients and I have a lot of fun with especially when that fun turns into focus and results. We find it so valuable, that we even asked Brandonian to come into businessDEPOT last month to take us through phase two of the Brand Archetype process - expect to see the results of that soon, and as always let me know if this is something my team or my collective network may be able to help your business conquer.

Watch this week's episode here

Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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