What’s Your Brand Archetype?

[ Blackboard Fridays Ep. 72 ]
by Jacob Aldridge Published

Happy Friday Blackboarders!

I'm going to give you some homework this week, because I have something I know (from experience) that every business owner and leader will enjoy.

In this week's episode - which you can watch here - I'll be talking about one of the most misunderstood assets of any business, your Brand.

And I'll be explaining the strategic brand framework I use with my clients to help them identify, articulate, and leverage (read: profit from) their brand. The system is called Brand Archetypes - and, most valuably, we leverage the Brandonian Archetype system to take this nebulous concept and turn it into something practical.

Learn more by watching this week's episode. Then click here to take the Brand Archetype Indicator and find out what your ideal brand personality may be.

I'd love to learn your results, so let me know what you discover ahead of next week's follow-up episode!


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays

Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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