What’s The Purpose of Your Website?

[ Blackboard Fridays Ep. 69 ]
by Jacob Aldridge Published

I've been in business long enough to remember when websites were optional. It was hardly 'the good old days' - we used to spend $20,000 a year on a Yellow Pages ad - but they were simpler times.

Of course, we've all realised that's no longer the case. Every business today needs a website.

Remarkably, however, most business founders I speak to haven't asked the follow-up question. They know, absolutely, that they need a website ... they're just not sure exactly why, or what purpose their website needs to have for their operations.

So in one of my punchier Blackboard Fridays episodes, let me walk you through the answer. The purpose of your website doesn't start and end with the HTML code on your homepage - but are you making the extra steps required to turn this expense into a revenue stream?

Watch this week's episode to find out.

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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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