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Here's a really practical exercise you can undertake, to help understand why your business may be struggling to stand out in the market.
It's called a 'Market Matrix' - and it helps you visualise on one page where you sit beside (or stuck among) similar businesses.
First, take two characteristics that are important to your ideal clients - things like price. From here, create the four quadrant matrix and begin your market research.
Ideally, you want to stand apart in a space all your own. So where in your market is that space?
Lastly, watch as we use the new business Real Reach as a case study to highlight how a gap in the market ... doesn't necessarily mean that there's a market in the gap!
See the Market Matrix in application here.
Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.