Lifetime Client Value

[ Blackboard Fridays Ep. 62 ]
by Jacob Aldridge Published

Most sales and marketing training focuses on the front end of the customer journey - how well you're finding and converting opportunities into clients.

In this week's case study, we can see how stopping there might mean you're making the wrong decisions when investing your marketing dollars and business development time.

It's critical you understand the lifetime value of your clients - measuring retention, not just the initial sale. And if there's no difference? Well extending your product range and increasing the value of existing clients sounds like a super profitable strategy!

Watch this week's episode.


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays

Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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