The #1 Reason Referral Channels Don’t Work

[ Blackboard Fridays Ep. 49 ]
by Jacob Aldridge Published

In last week's episode, we explained the simple 5-step process to creating strategic referral channels.

It's a simple approach ... which doesn't necessarily mean it's easy. You have to hold yourself to the process ... and you have to keep the other party interested in building relationships with you as well.

Even when there's a great connection between two parties, I see this process go astray. And it's because of old patterns, and one simple mistake that can easily be avoided.

If you've ever had a referral relationship peter out into nothing, you probably made this mistake.

Watch this week's episode here, and never make the mistake again.

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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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