Are you Consistently Communicating your Brand Promise?

[ Blackboard Fridays Ep. 27 ]
by Jacob Aldridge Published

Have you ever taken one of your up-and-coming team members to a function, and then gasped in horror when they've tried to answer the 'What do you do?' question?!

Or maybe you even get stuck on this yourself - finding the fine line between being specific but boring and being exciting ('we stimulate synergies for revolutionary business models) but ridiculously vague.

There's no benefit in having a single, scripted elevator pitch or positioning statement - how you describe your business at a family barbecue needs to be different to how you introduce yourself on stage. But you want consistency - to make your life easier, and to ensure that every member of your team is describing what you do and who you do it for in the same manner.

This week's Blackboard Fridays video walks through the super-simple (and therefore effective) Brand Promise framework we use with our business coaching clients.

So whether you're driving limousines, coaching entrepreneurs, or (ahem) stimulating synergies, this one is relevant for you.

Feel good about forwarding it along as well.

Discover more in the video below:


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays

Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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