Building a B2B Subscription Business

[ Blackboard Fridays Ep. 26 ]
by Jacob Aldridge Published

Most professional services or other business-to-business (B2B) companies are 'lumpy' - some months are super busy and revenue is high; but often the next month is quieter and your team fail to meet their targets.

Whether this is seasonal (accountants are busy in tax planning season), cyclical (architects are a lead indicator of the construction market's health), or just the nature of your business (clients call lawyers when they need them, or shortly thereafter), you know there has to be a better way.

Every business has the potential to be a subscription business, in one form or another. Maybe for you this is 'just' an additional product you can provide to your clients, or a new segment of the market? Perhaps you want to tear down the entirety of your existing, lumpy, unpredictable business and replace it with a steady stream of work and revenue where the only lumps are profitable cream on top?

Either is an exciting opportunity for you. Today's video starts the conversation about how you can build a B2B Subscription Business. If you want to advance the conversation, let's chat.

Learn more in this week’s Blackboard Fridays video:

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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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