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Revenue is Vanity, Profit is Sanity, Cash is King. Yet Cash Flow can be confusing, and beyond the numbers has an emotional impact on you and your team.
Using a simplified version of a Cash Flow report we prepare for our Strategic Financial Advisory clients (contact me to learn more), in this week's case study video I talk through:
1) How staff, owners, and your accountant all view your revenue and expenses differently - and why that creates stress
2) How Debtors can mean a profitable business still struggles to pay its bills, BAS, and superannuation obligations on time, and
3) How we implemented some process and mindset changes with the team to put cash back in the bank, cash now being investing back in to growing this business