What’s the Difference Between Price and Value?

[ Blackboard Fridays Ep 133 ]
by Jacob Aldridge Published

It's said that a critic - especially one leaving a Google review - knows the price of everything and the value of nothing. Often the same applies to potential customers - those wavering over whether to buy from your business can learn your price, but can they feel your value?

Communicating your Price is easy - some common emotional blocks aside. Communicating your Value though - how well do you do that?

Welcome Brad Dean from businessDEPOT Advisory to dive into the heart of the valuable - and invaluable - conversation.

What is the difference between Price and Value? Why does it matter? And what are the benefits to your business when you're clear about both?

Watch this week's episode here.

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