The Marketing Bullseye

[ Blackboard Fridays Ep. 121 ]
by Jacob Aldridge Published

As business owners, the number of things we need to accomplish in a single day is overwhelming. We need to map out those little goals that will eventually lead to the bigger goals and then from there devise a strategy as to how all that should be executed. And that is just one part of the many responsibilities we have. The plan is there, the strategy is there, the team is ready to hit that goal but the problem lies in full implementation and that's just a critical part in business success.

This is most evident in the marketing space of the business - there are a lot of things you could be doing in this area to help your business progress but where do you start? What goals do you set for your type of business? Is this even feasible? What makes the challenge even more difficult to deal with is having no marketing background. Even before you get to the 'doing', your mind drowns you in doubt and fear and that just slows you, your team and your business down. Sometimes, it could even blow the whole thing up.

Now, I don't want to fill your cup with negativity. I'm pretty sure that's not what you're here for. I'm here to tell you there is a solution. Watch this week's episode and let's talk about the "Marketing Bullseye" - an overlap in the Venn Diagram composed of 3 components that is sure to aid your marketing problems and deliver returns for your business. Enjoy!

Blackboard Fridays has now released more than 100 episodes. Your feedback continues to be excellent, so we want to know - how else can we help your business by going 'Beyond the Blackboard'? Click below to take the survey.


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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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