Why I Loathe the BHAG

[ Blackboard Fridays Ep. 107 ]
by Jacob Aldridge Published

Have you got a documented BHAG as part of your business plan? If so, then your business plan is probably doing your organisation more damage than good.

Now, maybe you'll get lucky. In fact, I'm probably being too harsh - after all, there's a good chance most of your team don't even know what's in your business plan. And what they don't know won't hurt them.

I don't just loathe BHAGs because of how ugly that combination of letters are. They're a classic example of private companies 'copying the wrong homework', trying to do something that a thin sliver of the world's greatest organisations sometimes do in the hope that it's a crazy idea on a wall that will change their business, rather than, you know, actually doing the hard yards themselves.

Don't take my word for it - in this week's episode I take you through the research into BHAG application in small to medium businesses, and the 3 categories of companies where they fail ... sometimes making a bad situation worse.

If you've never heard of a BHAG before, count your lucky stars - watch and learn why you want to avoid the cult of the Big Hairy Arsed Goal (often called the Big Hairy Audacious Goal, as if that makes the word BHAG less grotesque).

And it you're a lover and a defender of the BHAG, and you can't bear to have its reputation besmirched by this bozo on a blackboard - then watch and learn the one, very rare, type of company where having a lofty moonshot goal may, and I stress MAY, just work.

Watch this week's episode here.

Blackboard Fridays has now released an impressive 100 Episodes. Your feedback continues to be excellent, so we want to know - how else can we help your business by going 'Beyond the Blackboard'? Click here to take the survey.


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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As the Head of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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