Which Type of Joint Venture is Right for You?

[ Blackboard Fridays Ep. 105 ]
by Jacob Aldridge Published

The famed 20th Century poet Vanilla Ice taught us all to Stop, Collaborate, and Listen. Wonderfully, this is a conversation I find myself having more and more often - as different business leaders come together to create something bigger than themselves, to solve large commercial problems.

What I also hear is a lot of uncertainty about the WHAT and HOW of a joint venture - are we collaborating side-by-side, are we merging, are we potentially even creating a new business, a third space?

In this week's episode, I explain:

  • The two categories of business (Product and Channel) and why it's important Joint Ventures are a combination of those two
  • Break down the basic responsibilities of a business - from lead generation to invoicing - to explain the different options
  • Give meaningful options for helping decide whether your JV is a Referral or Distribution relationship, a License or a Franchise opportunity, or a full-blown new venture.

If this conversation is relevant for you:

Check out the hook while my DJ revolves it in this week's episode here.

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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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