The Fast Way to Win More Clients

[ Blackboard Fridays Ep. 102 ]
by Jacob Aldridge Published

This week's episode is especially powerful for businesses in Start-Up, or who are looking to launch a New Product or open up a New Market. We're attempting to solve the critical problem of having time but not money: How do I use the spare capacity I have NOW to rapidly bring in sales? (So it does apply to business owners at any phase who need a big sales boost)

Let me introduce you to the concept of 'Research Led Marketing', a thorough approach to using research into your Target market to quickly raise your profile and position your product or service solution. A key note: If you go down this approach (leveraging research to create activity) you need to be *genuine* in that approach. Calling it a research interview and then trying to sell in the meeting will stink just as surely as wrapping week-old fish in a cabbage leaf.

Now you know why I don't have a cooking video series.

I've worked with business owners all over the world to apply this approach, almost universally to success that would never have come through a marketing spend alone. Just be warned - this is not for everyone, how much time are you really committing?

Watch this week's episode here

Blackboard Fridays has now released an impressive 100 Episodes. Your feedback continues to be excellent, so we want to know - how else can we help your business by going 'Beyond the Blackboard'? Click here to take the survey.


Take 5 minutes each week to focus on your business instead of dealing with the demands of working in it.

Blackboard Fridays

[ Never miss a Tool, Tip, Resource or Event ]

Join the businessDEPOT community and get the latest advice
and insight directly to your inbox.


Get All Zen With Your Tax

Get In Touch


[ We help businesses and individuals of all shapes and sizes, and provide insight based on our extensive experience. ]

[ About ]

[ businessDEPOT is driven by a team of plain-talking, energetic and proactive people, and we believe in a fresh approach to providing advice and accounting services. ]