The Fast Way to Win More Clients

[ Blackboard Fridays Ep. 102 ]
by Jacob Aldridge Published

This week's episode is especially powerful for businesses in Start-Up, or who are looking to launch a New Product or open up a New Market. We're attempting to solve the critical problem of having time but not money: How do I use the spare capacity I have NOW to rapidly bring in sales? (So it does apply to business owners at any phase who need a big sales boost)

Let me introduce you to the concept of 'Research Led Marketing', a thorough approach to using research into your Target market to quickly raise your profile and position your product or service solution. A key note: If you go down this approach (leveraging research to create activity) you need to be *genuine* in that approach. Calling it a research interview and then trying to sell in the meeting will stink just as surely as wrapping week-old fish in a cabbage leaf.

Now you know why I don't have a cooking video series.

I've worked with business owners all over the world to apply this approach, almost universally to success that would never have come through a marketing spend alone. Just be warned - this is not for everyone, how much time are you really committing?

Watch this week's episode here

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Jacob Aldridge
read more by Jacob Aldridge

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international business coach, partner and advisor.

As Director of Advisory at businessDEPOT, Jacob continues to work one-on-one with SME businesses and directors, while also leading the development of our Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

Jacob's alumni clients and those who have attended his presentations describe him as the smart and quirky business guy who makes genuine change happen. He brings business experience that impacts both profit and valuation, plus a unique energy borne from the belief that business is best when it's fun.

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