The Fast Way to Win More Clients

[ Blackboard Fridays Ep. 102 ]
by Jacob Aldridge Published

This week's episode is especially powerful for businesses in Start-Up, or who are looking to launch a New Product or open up a New Market. We're attempting to solve the critical problem of having time but not money: How do I use the spare capacity I have NOW to rapidly bring in sales? (So it does apply to business owners at any phase who need a big sales boost)

Let me introduce you to the concept of 'Research Led Marketing', a thorough approach to using research into your Target market to quickly raise your profile and position your product or service solution. A key note: If you go down this approach (leveraging research to create activity) you need to be *genuine* in that approach. Calling it a research interview and then trying to sell in the meeting will stink just as surely as wrapping week-old fish in a cabbage leaf.

Now you know why I don't have a cooking video series.

I've worked with business owners all over the world to apply this approach, almost universally to success that would never have come through a marketing spend alone. Just be warned - this is not for everyone, how much time are you really committing?

Watch this week's episode here

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